- eCPM - Effective cost-per-thousand impressions. Earnings per 1000 impressions. Cost to show your ad a thousand times in your website.
- CPC - Cost Per Click (How much will you earn per click). Basically CPC cost is determined by the advertiser. Advertisers will pay more per click for sites with niche content.
- CTR - Click through rate (measure of how often users click on your ads). If your ad receives one click for 100 views, you are said to have a CTR of 1% or .01.
Saturday, July 17, 2010
Info: Business : Advertising Terminology
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